The frugal tradition promoted by Make Do and Mend continued beyond the Second World War and into the 1950s, when the Manchester Evening News published Take a Tip : a collection of readers’ money saving titbits. (And if all this wasn’t bad enough, their towns and cities were being bombed at night.) Their cookware was handed over to be turned into aeroplanes. Coupons for clothes were cut from allowance books enterprising women supplemented these rations with garments cut from curtains, and kohl pencil lines up the backs of their legs, to look like stockings. The Make Do And Mend slogan summed up British life perfectly: every citizen was permitted one egg a week, a modest cube of cheese and unlimited bread and vegetables. Make Do And Mend was published in the UK in 1943, by the Ministry of Information, at a time when food and clothes were rationed.
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